Words build Worlds
Narrative and story direction for brands, founders, and service-providers who know what they’re building, but need the words that make it resonate.
You’ve built something that comes from within. All parts of you. The values, vision and the richness of your interior world. You know how to think and feel deeply, you just need to find the language to translate it.
You already have it. I know you do, because we could do an entire podcast episode (probably, a two-parter) on your philosophy, what you’re building in your business, who your audience is, how you want to grow and why you’re the person who can bring it all to life.
But, you’re waiting for the thing. The light-bulb moment. The spark of clarity. The brainwave. Like when the workers discovered gold in California in 1848 and yelled out, “eureka!”. You’re waiting for the words that give language to everything you’re trying to build.
The words that your audience understands immediately. The words that connect all of your offerings or products. The words that sound like the clear and concise version of the 3am stream of consciousness that lives in your notes app with a heading of “big ideas”. The words you need to build a brand-world where people say, “this is so me” when they step inside.
That’s what I want for you and your business, because the relief of finally being seen and known for the full depth and breadth of what you’ve built, is what we’re here for.
Words Build Worlds is a multi-stage brand narrative project to find the stories that speak to the brilliance of what you’re building and help you connect more deeply with your audience.
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“Giselle saw where I needed support and where I wasn’t leaving room mentally and creatively to build a bigger and better company. She sees beyond what I as a founder became blinded to and showed me new facets of my business. She knows how to cut through the weeds and help guide you when as a founder you can’t see the forest for the trees.”
-Claire Matern
Founder, JONI
What it’s all about.
Investment from £1,800.
Limited availability
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A series of calls, some creative space in-between and a document to leave with. This is how we work:
The Audit - Where we go into the soil of your brand together.
The Conception - Where I live with everything, research and start creating the work.
The Presentation - Where we ideate, brainstorm, see what’s speaking to you and what wants to evolve.
Finding the Spine - Where we see how each brand story lives within your offerings and products.
The Blueprint - Your brand world on paper, for you to takeaway with you.
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A 25 page document that brings it all together and becomes the storytelling foundation for your brand. It’s a guide for how to express your brand stories across all areas of your business. Whether that’s how your website reads, how your content hits home for people, how your offerings speak to each other and how to speak about your brand’s mission in any room you find yourself in.
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If you’d raise your hand immediately if someone asked if you know what you do, and what your brand is about but you can’t fully explain it. Then welcome, these are the kind of clients I work with:
Founders who have outgrown the language they were using in their brand. You’ve changed, the words need to catch-up with you. A rebrand is calling. Your audience have shifted. The world has moved on.
Coaches, service-providers and practitioners who have deep and truly transformative offerings but the gold isn’t translating. Your work is probably getting lost in explanation.
Creatives and personal brands who have new ideas and their work, mission statement and offerings have evolved and they need the words to make it all sound cohesive.
“After our work together, to be able to put myself out there with something that felt so authentically me felt incredible, and I wouldn't have gotten to that point without Giselle. I'd recommend her to anyone building a business or brand that feels so intertwined with who you are and what you believe you are on this planet to do, because she is incredible at making sense of it all.”
-Ella Achola
Coach, writer, alchemist
“It can be so difficult to spin all the plates by yourself and having Giselle's eyes and mind across my work has truly been such an unlock. I feel inspired to create, my message is resonating deeply with my audience, and most importantly I'm more sure of who I am and how I want to share that with the world.”
-Becky Symes,
Brand designer, Vision strategist
Stories create connection
And your audience are waiting to hear yours.